The world is changing. The way we buy goods, the way we work and live are all evolving at a rapid pace. What do you need to know in order to stay relevant? How can you grow your customer base and keep up with the competition?
This article will help by outlining 18 hacks that every website development company in Lahore needs to be aware of today. These tips are simple, they’re easy – but they’re effective!
So without further ado, let’s get started!
1. SMS Marketing
Mobile marketing is an incredibly under-utilized form of getting in touch with your customers, especially when you consider that around 75% of all internet users own a smartphone. Paired with marketing automation software, the potential to reach thousands upon thousands of people is extremely high.
The best part? It’s super cheap.
With SMS marketing you can send messages on a one-to-one basis. This will quickly build your business brand and set you apart from the rest of the competition, which is ideal for businesses with specific customer niches. You can also include links to useful resources on your website, which are more likely to be clicked through due to personal contact.
While you might think that such a scheme would be costly, it’s actually extremely cheap – which means you can try out multiple campaigns and adjust your campaign strategy without breaking the bank.
2. SEO – Search Engine Optimization
Just like PPC (pay per click), SEO is another marketing term to consider when trying to find a way to get more leads. Search Engine Optimization is a great way to keep your brand top of mind – and it’s also free!
Search engines have so many users going through their search results, so by increasing your organic SEO ranking you’re earning yourself a lot of free exposure that will help you gain inquiries from people who might not have found you otherwise.
3. Run a contest
Running a contest is a great way to get more leads, especially if you’re wanting to launch your business in an extremely new industry where you don’t really have any customer base yet. You can promote the contest through many social media platforms that are popular with your target demographic. By running a contest through social media, you’ll get people to engage with your brand and share it socially. This will get your business more exposure and get the word out there about how awesome your website development company in Lahore is.
4. Offer an incentive
Offering an incentive can also help significantly increase leads if done in conjunction with other marketing strategies. For example, you might offer free stock photos to the person who signs up to your newsletter list.
This is a great way to get more contacts because it’s basically giving them an incentive to give you their email address. The more emails in your database, the greater your chances are of getting leads in the future when these people need what you’re selling.
5. Video marketing
Video marketing is on the rise, and more businesses than ever are investing in strategies to better utilize video content through sharing content online. The good news for your website development company in Lahore is that it’s relatively easy to get started with this tactic.
Firstly, find out what demographic you want to target and what type of content they’re likely to engage with – and if you’re unsure, think about what your target audience might want. Find out where your potential customers can be found and then use tools like YouTube and Facebook to reach them. Both platforms let you set up a profile for free and include links that will take people directly to your website so they can see what you’re all about.
6. Create microsites
Microsites are websites that are specifically designed to engage with one type of customer or demographic. They work really well if your business has more than one target market because it means the customers feel like they’re being catered to directly.
If your website development company in Lahore is specialized in a particular field, it’s a great way to make sure you’re getting as much exposure as possible. For example, if your business also provides web design services besides website development, you can create a microsite that’s designed specifically for those potential customers.
7. Host an event
Hosting an event is another great method of getting more leads, especially if you’re a local business. Though it’s a good idea to have a presence on many social media platforms, nothing is going to come close to the level of engagement that happens in person.
Run events where people can find out about what your business can offer. You could do this at an event like Startup Weekend, where you can pitch your business to potential customers and show them what services you offer.
Our company is ready to help you take your website development business to the next level. Contact us today for a consultation and see how we can get more leads by utilizing these 7 hacks!